SURVEY DATA

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Decisions should be made based on hard empirical evidence. This often involves surveys. Markets and those often impacted by decisions are surveyed to gather information that is otherwise not available, current, or reliable and allowing us to also obtain attitudes, opinions, and thoughts of respondents. The respondents are able to provide feedback openly on topics of importance.

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The results are analyzed and data is geographically separated into several categories. The survey information from the target population is then used to reach a decision.

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